创建一个社交媒体账户
Those wanting to start a social media profile to promote their department, 程序, 办公室或组织应首先填写这张表格 在线表单, which will be sent to the Northwest 社交媒体 Team in the Office of 大学市场营销 and 沟通. Permission must be granted in order to have an officially recognized social media presence, 这涉及到在 社交媒体目录, 允许使用大学名称, 使用西北标志作为你的个人资料图片的能力, and cross promotion of your profile on the University’s main social media profiles.
成为官方认可的社交媒体档案, 你必须得到部门主管的批准, 导演, 你所在组织的NLT成员或主席, 以及大学市场营销和传播办公室. Student organizations must also be an officially recognized student organization.
当考虑创建一个新的社交媒体档案时, 对你的资源和市场需求做一个诚实的清单. Interaction is expected on 推特 and 脸谱网 daily – is this something your staff can manage? 你有学生可以帮忙吗? 谁来监督这个账户? Does the type of social media profile you are interested in fit with your brand? (For example, does Pinterest make sense for the audience you are intending to reach?)
命名你的新社交媒体资料时, please include at a minimum ‘Northwest’ before your department or organization name, 但最好包括“凯发国际”.例如:, 凯发国际自然科学系,或“西北自然科学系”.’ This will enable users to more easily find your fan page or 推特 account amongst many departments worldwide.
选择管理员
在为您的帐户选择管理员时，请谨慎选择. 始终拥有两个或更多管理员是很重要的, so that you can maintain access to your account should you have an employee fall ill or leave the University. It is important to choose reliable administrators to post on behalf of your department or organization. 这些管理员应该对社交媒体有扎实的了解, 作家和编辑们要小心了, and be committed to the positive promotion of your department/organization and the University as a whole. Social media has the ability to greatly promote or badly damage the image of your department/organization and the University as a whole.
成为官方认可的大学帐户
- 大学办公室、部门和项目必须有TBD (social@xmlfd.net)作为他们西北脸谱网账户的管理员, and provide TBD with the username and password for all other social media accounts for the department. 参见配置文件请求表单.
- The Northwest 社交媒体 Team will not be posting for your department as an administrator, but is simply needed in case an inappropriate posting is reported on the account. We are not responsible for this account or for posting your promotional copy.
Additionally, your department, 办公室, 项目或组织 must have:
- At least two administrators who are familiar with social media and capable of posting on behalf of your brand.
- 为部门, 办公室s and 程序s: At least one of these administrators must be a full-time staff or faculty member. It is permissible to have a student administrator also if the faculty or staff member reviews their posts before posting. 如果您使用学生管理员, it is important to remember to remove their administrator rights when they no longer work in your 办公室, 并在发生这种情况时添加一个额外的管理员. 用于推特和其他账户, this may mean you need to change your password when a student leaves, 太. 当这种情况发生时, it is important to remember to notify 大学市场营销 and 沟通 of your password change. If your full-time faculty or staff member leaves employment at the University for any reason, their administrator rights should be removed immediately and the passwords for your accounts need to be changed.
- For student organizations: Your student organization advisor must be an administrator on your account and have access to the usernames and passwords for your accounts. When choosing your student administrators, consider having students of different years (i.e., a sophomore and a senior), so you have some continuity after graduation. 不要忘记删除已经毕业的管理员.
个人账户
上述规则不适用于个人用户帐户(例如.e., personal profiles on 脸谱网, 推特 accounts, Pinterest accounts, etc.) 除非:
- 你在上述账户上的身份证明与你的职位有关. 例如，Jamie Hooyman的推特账号是NWProvost. 在这种情况下, the account belongs to the University and the successors in such 办公室, and your 办公室 and the Northwest 社交媒体 Team needs a record of the username and password information for these accounts. 因为你用你的职位头衔作为你的身份标识, you are representing the University with this account and therefore are subject to compliance with all University policies. 在选择用户名时要仔细考虑这个策略.
发帖内容
作为一个部门, 办公室, 项目或组织, 你的内容反映的不仅仅是你的领域, 而是整个大学. 是这样的:
- 内容不应该是非法的, 淫秽, 诽谤, 威胁, 侵犯知识产权, 侵犯隐私, 亵渎, 诽谤的, 威胁, 骚扰, 虐待, 对任何人或实体来说都是可恨或尴尬的. Such content may be removed by 大学市场营销 and 沟通 administrators with or without department, 办公室, 程序或组织许可. You are responsible for maintaining and policing your own page and such removal is not guaranteed.
- No confidential information about or of the University or your department should be posted. 看到西北的 保密政策
- 内容不应违反 利益冲突
, 计算机用户, FERPA, HIPAA, or harassment policies held by the University (as outlined in the above employee handbooks).
- A disclaimer should exist on your organization’s profile that you are not posting on behalf of the University. The disclaimer should read “The views expressed on this (website/脸谱网 page/blog etc.) do not necessarily represent the views held of 凯发国际 and are not posted on behalf of Northwest.“在脸谱网上，这个免责声明应该出现在你的‘关于’部分. 在博客上, 这个免责声明应该在你的首页的某个地方可见, and can be incorporated into the design of your page or on a widget on the side of your blog. 对于推特, use the phrase: “The views represented here do not necessarily represent those of 凯发国际” within your about section.
